In the 2024 Kashmir elections, a new slogan has caught the attention of the entire region: “Zeon ho, zeon ho,” which translates to “We won, we won.” This slogan was popularised by Ilja Mufti, daughter of former Chief Minister Mehbooba Mufti, and has now become a rallying cry for supporters across Kashmir.
What makes this slogan particularly interesting is how it has spread far beyond Ilja Mufti’s political base. Supporters of rival political parties have also started using the phrase, whether to mock or challenge their opponents. The slogan has become so popular that it’s now a part of everyday conversations, and videos featuring the chant have gone viral on social media platforms.
In many of these videos, people have edited the original footage, using the slogan to troll or irritate their political opponents. The humour and enthusiasm behind “Zeon ho, zeon ho” have given it a life of its own, far beyond its initial political context. Even children are heard chanting the slogan, highlighting how deeply it has penetrated local culture in Kashmir.
It’s not just about politics anymore. The slogan has become a symbol of the election’s intense and dynamic atmosphere, reflecting the high energy and competitiveness of the 2024 Kashmir election. Whether it’s on the streets or online, “Zeon ho, zeon ho” has become the sound of the election season, leaving an indelible mark on the political landscape of the region.
As the election unfolds, it remains to be seen whether Ilja Mufti’s slogan will translate into actual victory, but one thing is certain: her slogan has already won the hearts and minds of many in Kashmir.
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