Noushaba Jeelani: Kashmir’s ‘Saffron Queen’ Empowering Women and Taking Local Spice Global
Noushaba Jeelani, popularly known as the ‘Saffron Queen of Kashmir’, has turned a traditional crop into a global sensation, with an aim of women’s empowerment. Her saffron brand ‘Noush’ exports saffron in Europe and the Middle East. Jeelani involved hundreds of local women in saffron harvesting, packaging, and quality control, turning saffron cultivation into a