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Developing Story / Kashmir / Kashmir Tourism

Travel Kashmir: Paradise on Earth for Adventure, Culture, and Serenity

September 20, 2025 by NOK Desk

Nestled in the northernmost reaches of India, Jammu and Kashmir has long been hailed as a “Paradise on Earth,” a moniker bestowed by Mughal Emperor Jahangir in the 17th century. With its snow-capped Himalayan peaks, emerald valleys, serene lakes, and vibrant cultural tapestry, Kashmir remains a timeless destination for travelers seeking natural splendor and spiritual solace. Despite recent challenges, from political unrest to isolated incidents like the April 2025 Pahalgam attack, the Valley’s allure endures, drawing adventurers, nature lovers, and culture enthusiasts to its breathtaking landscapes and warm hospitality. As of September 2025, Kashmir is rebounding as a must-visit gem, blending adventure, heritage, and tranquility.

A Tapestry of Natural Wonders

Kashmir’s geography is a masterpiece of contrasts, from the serene Dal Lake to the rugged Zojila Pass. Srinagar, the summer capital, serves as the gateway, where shikara rides on Dal and Nigeen Lakes offer glimpses of floating gardens and vibrant houseboats. The Mughal Gardens—Shalimar, Nishat, and Chashme Shahi—showcase Persian-inspired symmetry, with terraced lawns and fountains framed by the Zabarwan Hills. A cable car ride to the Apharwat Peak in Gulmarg, India’s premier ski destination, reveals panoramic views of snow-draped slopes, even in summer, while its golf course, one of Asia’s highest, tempts enthusiasts.

Pahalgam, known as the “Valley of Shepherds,” enchants with its Lidder River, pine forests, and trails to Betaab Valley and Aru. Sonamarg, the “Meadow of Gold,” is a trekker’s paradise, offering routes to Thajiwas Glacier and high-altitude lakes like Vishansar and Krishansar. For thrill-seekers, Dudhpathri and Yusmarg—lesser-known meadows—provide offbeat camping and horseback riding amid untouched vistas. The Amarnath Yatra, a spiritual trek to a sacred cave at 3,888 meters, draws pilgrims annually, though it requires careful planning due to its July-August window and security measures.

Must-Visit Destinations	Highlights
Srinagar	Dal Lake shikara rides, Mughal Gardens, Shankaracharya Temple
Gulmarg	Skiing, gondola ride, golfing, alpine meadows
Pahalgam	Lidder River, Betaab Valley, horse riding, trekking
Sonamarg	Thajiwas Glacier, Great Lakes Trek, adventure sports
Dudhpathri & Yusmarg	Offbeat meadows, camping, pristine landscapes

Cultural Riches: A Blend of Traditions

Kashmir’s cultural mosaic is as captivating as its scenery. The Valley is a confluence of Hindu, Muslim, and Buddhist influences, reflected in its architecture, cuisine, and festivals. Hazratbal Shrine, a gleaming white mosque on Dal Lake, holds spiritual significance, while the ancient Martand Sun Temple in Anantnag showcases 8th-century Kashmiri architecture. Pashmina shawls, handwoven carpets, and papier-mâché crafts from Srinagar’s old city markets are treasures for shoppers, with artisans preserving centuries-old techniques.

Kashmiri cuisine is a sensory delight. Wazwan, a multi-course feast, features dishes like Rogan Josh (spiced lamb curry), Gushtaba (meatballs in yogurt), and Tabak Maaz (crispy lamb ribs), best savored at local dhabas or homestays. Vegetarian options like Dum Aloo and Haak Saag (Kashmiri greens) cater to diverse palates. Kahwa, a saffron-infused green tea with almonds, is a warm staple, especially in winter. Festivals like Navreh (Kashmiri New Year) and Eid bring communities together, with music, dance, and shared meals.

Adventure and Serenity: Something for Every Traveler

Kashmir caters to all. Adrenaline junkies can try white-water rafting on the Sindh River, paragliding in Aharbal, or skiing in Gulmarg, which hosted the 2024 Khelo India Winter Games. Nature lovers find solace in the Great Lakes Trek, a 7-9 day journey through alpine lakes, or birdwatching in Hokersar Wetland, a haven for migratory species like Siberian cranes. For relaxation, houseboat stays on Dal Lake offer tranquility, with sunrise views over the water and mountains.

Winter transforms Kashmir into a snowy wonderland, with Gulmarg’s slopes drawing skiers from December to March. Summer (April-June) is ideal for trekking and sightseeing, while autumn (September-November) paints the Valley in golden hues, perfect for photography. Monsoon treks require caution due to slippery trails, but the lush greenery is rewarding.

Navigating Challenges: Safety and Practical Tips

Recent events, including the April 2025 Pahalgam attack, raised safety concerns, but authorities have bolstered security with increased patrolling and tourist helplines (J&K Tourism: 1800-103-1060). The rotten meat scandal of August 2025, involving over 12,000 kg of unfit meat seized across the Valley, has dented culinary trust, but strict FSSAI regulations and certifications like “Eat Safe Kashmir” are restoring confidence. Travelers are advised to dine at reputable establishments and verify meat sources, especially for halal preferences.

Travel Tips:

Getting There: Srinagar International Airport connects to Delhi, Mumbai, and other cities. Trains to Jammu, followed by a 6-8 hour drive to Srinagar, are scenic. Buses and cabs ply from Jammu or Delhi.
Permits: Inner Line Permits are needed for areas like Nubra or Pangong near the LoC; apply via J&K Tourism or online.
Packing: Layered clothing for fluctuating weather, sturdy shoes for treks, and sunscreen for high-altitude UV exposure.
Connectivity: Prepaid SIMs work sporadically; opt for postpaid or local Wi-Fi. Cash is king in remote areas.
Respect Culture: Dress modestly, especially at religious sites, and seek permission before photographing locals.

Sustainability and Responsible Tourism

Kashmir’s fragile ecosystem faces threats from over-tourism and climate change. Glacial retreat in Sonamarg and littering in Gulmarg highlight the need for eco-conscious travel. Initiatives like Clean Kashmir campaigns and homestay programs promote sustainable tourism, supporting local economies. Travelers should stick to marked trails, avoid single-use plastics, and choose eco-friendly operators. The J&K Tourism Department’s 2025 plan includes solar-powered houseboats and waste management systems to preserve the Valley’s pristine beauty.

Why Kashmir Endures as Paradise

Despite challenges, Kashmir’s magic lies in its ability to heal and inspire. The call of the muezzin over Dal Lake, the crunch of snow underfoot in Gulmarg, the aroma of kahwa in a village homestay—these moments linger long after the journey ends. Social media buzzes with awe: “Kashmir isn’t a place, it’s a feeling,” one X post raves, capturing its ethereal pull. With 1.5 million tourists in 2024 and growing numbers in 2025, the Valley is reclaiming its crown as India’s jewel.

Kashmir is more than a destination; it’s a symphony of nature, culture, and resilience. Whether you’re chasing adventure, history, or peace, this paradise on Earth delivers, inviting you to lose yourself in its embrace—and find yourself anew.

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LG Manoj Sinha Urges Legislators to Allocate Half of CDF for Tourism Development

August 14, 2025 by NOK Desk

Lieutenant Governor Manoj Sinha on Wednesday urged legislators to allocate at least half of their Constituency Development Fund (CDF) towards tourism, saying the investment could unlock the scenic and cultural potential of their constituencies.

“You have Rs 4 crore at your disposal. Even if you spend half on promoting tourism, it will help immensely,” Sinha told the gathering at the Bijbehara Premier League sports event at the town’s stadium.

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CM Omar Abdullah Reaffirms Commitment to Gurez’s Development at National Tribal Festival 2025

August 7, 2025 by NOK Desk

Chief Minister Omar Abdullah today reaffirmed his government’s commitment to the development and upliftment of Gurez and its people. Speaking at the valedictory function of the two-day National Tribal Festival Gurez-2025 held at the picturesque border village of Chorwan in Gurez, the Chief Minister assured residents that Gurez remains high on his government’s priority list.

He lauded the peace-loving nature of the people of Gurez, acknowledging their unwavering commitment to peace even in challenging times. “Gurez has always stood as a symbol of resilience and harmony. My government recognises this spirit and is determined to ensure that the region progresses in all spheres,” he said.

Emphasising the need for improved connectivity, the Chief Minister assured the people that efforts are underway to provide mobile network coverage to keep Gurez connected with the rest of the country.

Highlighting the tourism potential of Gurez valley, the Chief Minister urged the residents to work together to keep Gurez clean and pollution-free. “Gurez is blessed with immense natural beauty, and it is our collective responsibility to preserve it for future generations. While we want development and progress for the region, it must be balanced with safeguarding its heritage, culture and traditions,” he said.

The Chief Minister noted that the expansion of tourism will create employment opportunities, especially for the youth of Gurez.

Earlier, the Chief Minister toured various stalls showcasing local produce, herbs, traditional foods, and handicrafts. Tribal dance performances by cultural troupes from Jammu & Kashmir, Assam, Tamil Nadu, and Gujarat added colour and diversity to the celebrations.

On the occasion, the Chief Minister also distributed appreciation certificates to women-led Self Help Groups for their entrepreneurial efforts.

Advisor to the Chief Minister, Nasir Aslam Wani; MLA Gurez, Nazir Ahmad Gurezi; MLA Zadibal, Tanvir Sadiq; Additional Secretary, Tribal Affairs (Government of India); Secretary, Tribal Affairs (J&K); and Director, Tribal Affairs also spoke on the occasion.

Later, he also inaugurated and witnessed a polo match and flagged off a trekking group from Gurez, promoting the region’s potential for adventure tourism. Additionally, he planted saplings at the Tourist Reception Centre in Gurez as part of a green initiative.

Earlier in the morning, the Chief Minister held a grievance redressal camp at Wampora, Dawar, where residents from various areas including Chorwan, Kanzalwan, Tulail, Markote, and Bagtore raised issues concerning road and mobile connectivity, upgradation of educational institutions, banking facilities, ATM services, community bunkers, and employment opportunities. The Chief Minister patiently listened to all grievances and assured timely redressal.

He said that since the time of Sher-e-Kashmir, has remained committed to delivering justice to the people of Gurez. “We understand the hardships faced by the people of this region. Our government has empathy and commitment to address these concerns,” he remarked.

Kashmir services / Kashmir Tourism

J&K CM Omar Abdullah Meets Tour Operators, Seeks Collaboration to Boost State’s Tourism Sector

July 11, 2025 by NOK Desk

Jammu and Kashmir Chief Minister Omar Abdullah on Friday held a special interaction with tour operators from across the country.

In a post on X, Office of CM wrote, “Chief Minister held a special interaction with tour operators from across the country, highlighting the unique tourism experiences Jammu & Kashmir has to offer.”

“CM invited them to collaborate in promoting the region and assured full support from the government,”the post reads.

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Omar Abdullah Revives SKICC & JKTDC Boards, Orders Big Reforms to Boost Tourism and Crack Down on Revenue Leakages

July 9, 2025 by NOK Desk

Chief Minister Omar Abdullah today chaired the Board meetings of Sher-i- Kashmir International Convention Centre (SKICC) and Jammu & Kashmir Tourism Development Corporation (JKTDC) after the Boards were reconstituted recently with Chief Minister as chairman of both the Boards.

CM chaired back-to back board meetings here at SKICC Srinagar.

He presided over the 19th board meeting of SKICC which was attended by Advisor to the Chief Minister Nasir Aslam Wani, Chief Secretary Atal Dulloo, Administrative Secretaries of Finance, Tourism, DG Planning, Director Tourism, MD JKTDC and Director SKICC.

Chief Minister emphasized the need for SKICC to emerge as a prominent place for conferences and other events so that the SKICC is utilized to its optimal level and it is able to earn sufficient revenue to bear its own expenses. He called upon the SKICC management to employ strategic marketing tools to acquaint corporates and private organizations about this facility which has the potential to be hub of activities all the year round.

CM expressed concerned over under-utilization of SKICC and asked Tourism department to build a distinct MICE brand identity for the SKICC so as to utilize this facility. “It is essential to target corporates, event planners, and government agencies to ensure higher bookings for SKICC and minimize unutilized days. This would help SKICC to augment its revenue”, CM said during the meeting.

CM also called upon making recoveries of outstanding dues pending with departments, private entities and individuals.

CM also called for assigning clear roles to the staff and better supervision to get best out of the available human resource.
This was the first Board meeting of SKICC after the Board was recently reconstituted with Chief Minister as chairman of the Board.

The last board meeting of the SKICC Board had been held in November 2020.
The agenda delved on action taken on decisions of previous board meetings, audit reports, reconciliation of accounts with AG’s office, status of segregation of utilities between SKICC and Centaur Hotel which has been outsourced to Leela Palace & JSW Realty by the UT Administration last year, HR matters and absorption of Centaur Hotel staff in other organizations of Tourism department.

In another meeting, Chief Minister chaired 95th Board of Directors meeting of the J&K Tourism Development Corporation and stressed on the need to increase the visibility of JKTDC assets so that tourists and people in general seek accommodation in JKTDC hotels and guest houses earnestly. He called upon improving the services and facilities in JKTDC properties to enhance the experience of guests so that they prefer to take JKTDC accommodation every time they visit J&K.

CM expressed concern over misuse of JKTDC properties and revenue leakages. “Every single JKTDC asset be installed with an independent smart meter,“ CM asserted, underlining the need to improve monitoring of JKTDC huts and hotels and to check misuse of assets.

He called upon improving the overnight-stay potential of huts in remote tourist areas. CM gave directions to make maximum number of rooms including premium ones available for better marketability through Online Travel Aggregators so that JKTDC hotels and huts are used to optimum capacity. He called for developing JKTDC App for efficient marketing and better accessibility to its services.

CM called for audit of assets to evaluate the lacunae and how to improve deficiencies. The JKTDC management was directed to adopt best practices being followed in the private sector to improve its functioning.

Among various agenda points discussed in JKTDC board meeting, the onboarding of Online Travel Aggregators for marketing and sale of hotel rooms and accommodations, reimbursement of outstanding dues from other departments, revision of rentals of JKTDC accommodation allotted to various departments & organizations, financial statements, unpaid dues of retired officials and action taken on previous board decisions figured prominently.

JKTDC Board meeting was also attended by Advisor to the Chief Minister Nasir Aslam Wani, Chief Secretary Atal Dulloo, Additional Chief Secy to Chief Minister Dheeraj Gupta, Administrative Secretaries of Finance, Tourism, Industries, DG Planning, Director of Tourism & Managing Director JKTDC.

Kashmir Tourism / News

J&K Govt Committed to Tourism Revival and Development, Says Nasir Aslam Wani

May 31, 2025 by NOK Desk

Nasir Aslam Wani, Advisor to Chief Minister Omar Abdullah Saturday said that the Jammu and Kashmir government is committed to revive the tourism sector, saying that it will bounce back soon.

Speaking to reporters post review meeting at Kupwara, CM’s Advisor, as per the news agency — Kashmir News Observer (KNO) stated that they are working to gain the confidence of tourists and the tourism sector will revive soon, adding that CM Omar Abdullah is himself actively involved in the efforts, including visits to key locations and engagement with stakeholders to restore faith in the Valley’s tourism potential.

The Advisor expressed optimism about the return of visitors to the region, assuring that confidence-building measures are already yielding results. “It will soon be on track,” he said.

Responding to queries regarding the government’s promise of free electricity units to AAY category households, he confirmed that the process has already been initiated. “The implementation has started, and the benefits will reach the deserving soon,” he noted.

He also highlighted that the sectors of Health, Education, Roads, and Sports were extensively reviewed during the meeting. “We are committed to uplifting the scenario in all these key areas. Development will be visible on the ground,” he assured—(KNO)

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PM Modi Reviews Tourism Sector Revival Post-Pahalgam Attack, Vows Boost in Valley Tourism

May 20, 2025 by NOK Desk

Prime Minister Narendra Modi on Tuesday chaired an important meeting in the national capital to review and improve India’s tourism sector.

This comes following the terror attack in Pahalgam in Jammu and Kashmir on April 22, which instilled fear among tourists.

The Central government is pushing for boosting tourism in the Valley,

The government is now working to bring back tourists to the region and encourage travel. The meeting focused on checking current plans and finding new ways to promote tourism across the country.

Previously, on May 15, Jammu and Kashmir Chief Minister Omar Abdullah had chaired a meeting on MAy 15 with the Hoteliers Association at the Civil Secretariat.

He held the meeting to discuss their concerns after the April 22 Pahalgam terror attack. Chief Minister Abdullah assured the various stakeholders present at the meeting that the government is fully committed to supporting the sector and will carefully consider their valuable suggestions. (ANI)

Omar Abdullah Meets Tourism Stakeholders to Revive Kashmir’s Tourism Sector After Recent Setbacks

May 15, 2025 by NOK Desk

Chief Minister Omar Abdullah today chaired a meeting with key tourism stakeholders to listen to their concerns and discuss way forward for the tourism sector in Kashmir in the aftermath of recent adverse situation affecting tourism in the region.

The meeting was attended by Advisor to the Chief Minister Nasir Aslam Wani, Additional Chief Secretary to the CM Dheeraj Gupta, Divisional Commissioner Kashmir Vijay Kumar Bidhuri, Inspector General of Police Kashmir VK Birdi, Commissioner Secretary Tourism Yasha Mudgal and Director Tourism Kashmir Raja Yaqoob.

Also present were prominent tourism stakeholders, including Chairman of the J&K Hoteliers Club, Mushtaq Ahmad Chaya, who represented various subsectors of the tourism industry.

Addressing the gathering, the Chief Minister called for the formulation of a comprehensive and well-thought-out tourism revival plan.

“This is my suggestion for your consideration that we thoughtfully shape and finalize this plan without undue haste,” he said.

He proposed that a robust tourism revival strategy be jointly developed with the Tourism Department after the conclusion of this year’s Shri Amarnath ji Yatra.

The package, he said, should extend support to hotels, houseboats, shikaras, taxis, handicrafts and explore innovative models such as unique shopping festivals on the analogy of those in Dubai.

“We should also consider engaging artists for cultural performances, restarting the laser fountain shows, and introducing other attractions to enhance the tourist experience,” the Chief Minister added.

Acknowledging the difficulties faced by the tourism sector, Omar Abdullah said, “I understand the challenges many of you are grappling with—be it managing establishments, retaining employees, or dealing with fixed overheads. Many among you are under pressure due to bank loans.”

He expressed particular concern for small-scale entrepreneurs who have recently taken loans to purchase tourist taxis, deluxe minibuses or built guest accommodations in their homes.

“In this regard, I plan to engage with the Tourism Department and relevant authorities to advocate for a dedicated relief package from the Government of India,” he said.

“A comprehensive package should cater to individuals affected in the border areas, where homes and shops have been damaged. For the tourism sector, we will explore the possibility of loan deferments for at least two quarters, which would provide temporary relief and reduce financial stress on stakeholders,” the Chief Minister stated.

Highlighting the ongoing interest in J&K as a tourism destination, Omar Abdullah said there is already enthusiasm for promotional activities and FAM (Familiarization) tours.

“I have been receiving calls from individuals and organizations eager to promote Jammu and Kashmir and bring back tourists in large numbers,” he said, adding that he would personally participate in joint promotional campaigns as the situation stabilizes.

The Chief Minister assured the gathering that he would take up the issue of financial support and interest relief directly with the Hon’ble Prime Minister, the Finance Minister, and other senior central government officials.

“We will approach this in a structured and result-oriented manner,” he affirmed.

Earlier in the meeting, tourism stakeholders put forward several suggestions, including organizing FAM tours, inviting the corporate sector to avail LTCs and host meetings in the region, holding government conferences in J&K, and seeking reductions in airfares to make travel more affordable.

They emphasized that with the upcoming Shri Amarnath Ji Yatra, it is an opportune time to send a strong message to the rest of the country that Kashmir is peaceful and ready to welcome tourists with warmth and brotherhood.

Hashim Ali, Dal Lake Shikara Fruit Seller, Offers Free Fruit Chaat to Tourists After Pahalgam Attack

May 1, 2025 by NOK Desk

Srinagar, Jammu and Kashmir – In the heart of Srinagar’s famous Dal Lake, where the soft splash of oars and the quiet hum of shikaras set a peaceful rhythm, a humble fruit seller named Hashim Ali has turned his small boat into a symbol of solidarity and compassion. In a heartfelt gesture that has touched many, Hashim has begun offering free fruit chaat to tourists, hoping to spread kindness in the wake of the tragic Pahalgam terror attack that claimed 26 innocent lives, including several tourists.

A Response of Kindness Amid Tragedy

The April 22 terror attack in Pahalgam, one of the deadliest on civilians in Kashmir in two decades, has left a deep scar across the Valley. The tragedy prompted security concerns, travel anxieties, and emotional distress—particularly among those visiting or planning to visit Kashmir.

But Hashim Ali, a shikara-based fruit vendor who has spent years catering to visitors on the shimmering waters of Dal Lake, decided to respond differently—not with fear or silence, but with generosity and empathy.

“I don’t have much,” Hashim told local media, “but I have fruits, and I have love for those who come to visit my Kashmir. Offering a bowl of fruit chaat is the least I can do to show that this land still cares, that we are not defined by terror.”

Creating Safe, Welcoming Spaces

Hashim’s initiative began the day after news of the Pahalgam attack spread. Tourists visiting Dal Lake noticed something unusual: Hashim waving them over and refusing to take money for his signature fruit chaat. “This is for peace,” he would say with a gentle smile, ladling fresh fruit into paper bowls aboard his vibrantly decorated shikara.

His act has since gained attention on social media, with posts praising his “humanity in times of heartbreak” and calling him “the real face of Kashmir.” Many visitors have been moved to tears by his gesture, some even returning later with small gifts or words of appreciation.

Tourist Rehana Qureshi from Mumbai shared her experience: “When we came to Kashmir, our families were worried. But meeting people like Hashim restored our faith. His fruit chaat was delicious, but his kindness was unforgettable.”

More Than Just a Gesture

While Hashim’s offering may seem simple, it carries a powerful message: terror cannot silence compassion. In a region long affected by conflict, his shikara has become a floating sanctuary of hope. His story reminds both locals and outsiders that Kashmiris, especially those whose livelihoods depend on tourism, are deeply invested in peace.

Hashim also hopes that his gesture will encourage more acts of kindness, saying, “We don’t need to be rich to help. A small effort can change someone’s heart.”

A Call for Unity

Hashim’s story arrives at a time when unity is needed most. As authorities tighten security and investigations into the Pahalgam attack continue, the people of Kashmir are doing their part to ensure that love and hospitality rise above fear and violence.

In the words of one passerby: “Terrorists tried to scare the world away from Kashmir. But Hashim, with just a bowl of fruit, reminded everyone what Kashmir truly is—a place of warmth, culture, and unmatched beauty.”

Conclusion

As the sun sets behind the Zabarwan mountains and shikaras glide across Dal Lake, Hashim Ali continues to serve fruit chaat with a smile, turning grief into grace, and fear into friendliness. In doing so, he has not only honored the memory of those lost in the Pahalgam attack but has also rekindled the spirit of Kashmiriyat—a legacy of harmony, hospitality, and resilience.

Kashmir Tourism

Kashmir Tourism Uninterrupted: Major Destinations Like Pahalgam, Gulmarg, and Sonamarg Remain Open and Safe

April 29, 2025 by NOK Desk

Authorities on Tuesday confirmed that all major tourist destinations across Kashmir, including Pahalgam, Gulmarg, Sonamarg, Dal Lake, and the Mughal Gardens, remain fully operational and continue to welcome visitors.

A senior official in Tourism department said that tourist activity remains unaffected at key locations, which are witnessing a steady influx of visitors. “Destinations like Pahalgam, Gulmarg, Sonamarg, and other prominent sites are open and secure.

Tourists are moving freely, and all necessary security arrangements are in place to ensure their safety and comfort,” the official said.

He clarified that only some lesser-known offbeat destinations—accounting for merely 4-5% of the overall tourist footfall—have been closed temporarily as a precautionary measure.

“There is no restriction on visiting any of the primary tourist circuits. Tourists are being warmly welcomed, and the local communities, along with administration and tourism stakeholders, are fully facilitating their stay,” the official added.

The statement comes amid concerns following a recent isolated incident near Pahalgam.Officials emphasized that the situation is under control, and there is no cause for alarm—(KNO)