In an effort to attract more tourists during the winter season, Director Tourism Kashmir Peerzada Qamar Sajad on Monday said that the Department of Tourism is organising a seven-day winter carnival in Gulmarg.
Speaking to Kashmir News Service (KNS), he said that a fresh spell of snowfall has led to a noticeable rise in tourist arrivals across the Valley. He added that several winter sports and recreational activities have already started at major tourist destinations.Click Here To Follow Our WhatsApp Channel
“To further strengthen our efforts and promote winter tourism, we are organising a seven-day winter carnival in Gulmarg,” he said. He added that the event is aimed at presenting Kashmir as a lively and attractive winter destination for tourists from across the country.
‘Jashn-e-Vandi’ to Celebrate Snowfall
Highlighting another important initiative, Peerzada said the department is also planning a special event called ‘Jashn-e-Vandi’. The event will celebrate the recent snowfall and the growing positive trend in tourism.
He said the programme will bring together tourists and tourism stakeholders, while showcasing the natural beauty of Dal Lake and nearby Mughal gardens. “The idea is to share a message of peace, beauty, and togetherness through Kashmir’s winter charm,” he added.
Invitation to Tourists
Appealing to people from across India, the Director Tourism encouraged them to visit the Valley during winter. “My message to everyone is to come to Kashmir, enjoy its calm atmosphere, stunning landscapes, and warm hospitality,” he said.
He expressed hope that these events will further strengthen Kashmir’s position as one of India’s top winter tourism destinations.
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