The Jammu and Kashmir government has opened 14 new tourist destinations across the Kashmir Valley to expand tourism and reduce pressure on famous tourist spots, an official said on Friday.
Director Tourism Kashmir, Perzada Qamar Sajad, said the initiative aims to give visitors more travel options beyond popular destinations.“Most tourists visiting Kashmir usually prefer places like Gulmarg, Sonmarg, Pahalgam, and Srinagar. By opening new destinations, tourists will now have more places to explore in different parts of the Valley,” he said. Click Here To Follow Our WhatsApp Channel
Promote Lesser-Known Places in Kashmir
According to officials, the move will help spread tourist footfall across the Valley and encourage travellers—especially those who have visited Kashmir before—to explore lesser-known scenic locations.
Sajad said Kashmir has many beautiful areas with strong tourism potential that have not yet been fully developed or promoted.
Boost for Local Economy
The tourism department believes that developing new tourist spots will create jobs for local communities and strengthen the local economy.
Officials added that tourism activities in new areas can support local businesses, guides, transport services, and small hotels.
Focus on Improving Tourist Facilities
The department is also working on reviving existing tourism infrastructure and improving facilities for visitors.
As part of this effort, a museum at Zabarwan Park in Srinagar has been reopened after remaining closed for several years.
The museum provides visitors with insights into Kashmir’s culture and heritage, and authorities plan to upgrade it further to improve the overall tourist experience.
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