Kashmir Tourism

Omar Abdullah Reaffirms Vision to Develop Gulmarg as International Ski Destination at Khelo India Winter Games

February 23, 2026 by NOK Desk

Chief Minister Omar Abdullah today reaffirmed that it is not merely the government’s intention but its consistent and sustained effort to develop Gulmarg into an international ski destination, emphasizing that this vision will create opportunities and benefit all sectors associated with sports and tourism in the region.

The Chief Minister was addressing the inaugural ceremony of the 6th edition of the Khelo India Winter Games, which were formally inaugurated earlier in the day by Lieutenant Governor Shri Manoj Sinha at the picturesque ski resort of Gulmarg. Click Here To Follow Our WhatsApp Channel

Welcoming athletes, officials and guests from across the country, the Chief Minister said, “In this 6th Khelo India Winter Games, I welcome all players, team members, ladies and gentlemen to your beautiful flowery valley—Gulmarg. A few weeks ago, we witnessed intense cold here. We had no idea that when the Games begin, there would be such warmth that skiing would become challenging. We may have to make some adjustments.”

Referring to global winter sporting events, he said, “In the last few days, we were watching the Winter Olympics in Cortina, Italy. I congratulate India’s skier, our own Arif Khan, who proudly waved the national flag and represented the country. I hope that from this edition of Khelo India Winter Games, a new Arif Khan will emerge.”

The Chief Minister expressed concern over India’s performance in international winter sporting events. “It is a matter of regret that despite our vast population, we have not yet secured a medal in the Asian Winter Games or the Olympic Winter Games. Whether you are a skier, skater or associated with any winter sport, I hope one among you will change that narrative.”

Highlighting the challenges posed by climate variability, he said, “The truth is we cannot rely solely on nature. We decide the dates for the Games at the beginning of the year without knowing when snowfall will occur or how much snow will be there. I request the organizers not to fix dates in advance. Let us decide to hold the Games 10 to 15 days after sufficient snowfall.”

Stressing the need for long-term infrastructure, the Chief Minister called for investment in artificial snow generation systems. “Time has come for us to move towards artificial snow generation. I understand concerns about water and electricity usage, but if we do not create this infrastructure, a day may come when we will not even be able to ski in Gulmarg, and that would be truly unfortunate.”

Reiterating his government’s commitment, he said, “Not only it is our intention, but our full effort is to develop Gulmarg as an international ski resort. This will strengthen sports and provide economic security to all those connected with tourism.”

Chief Minister Omar Abdullah underscored the livelihood dimension of winter tourism. “People associated with tourism like sledge operators, ski guides, ski instructors, ATV drivers, all make their living from this snow. It is our duty to provide the means and infrastructure that promote tourism and ensure its sustenance.”

Encouraging the participants, he remarked, “I once again welcome all players who have come from across the country. I hope the next three days are wonderful for you. As always said, winning is not as important as participating. You have come here to participate, and we thank you for that.”

Minister for Youth Services & Sports Satish Sharma, Advisor to the Chief Minister Nasir Aslam Wani, MLA Gulmarg Farooq Ahmad Shah, Chief Secretary Atal Dulloo, Commandant of the High Altitude Warfare School (HAWS) Major General Puneet Doval, Commissioner Secretary Youth Services & Sports Shahid Iqbal Choudhary, Divisional Commissioner Kashmir Anshul Garg, IGP Kashmir V.K. Birdi, Deputy Commissioner Baramulla Minga Sherpa, delegates, participants and other senior officers were present on the occasion.

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Kashmir Tourism

Yes, Kashmir Is Safe for a Visit

February 11, 2026 by NOK Desk

Hey there, if you’re like me, you’ve probably heard all sorts of stories about Kashmir – the breathtaking beauty, the snow-capped mountains, and yeah, the occasional headlines about unrest. But let’s cut through the noise: as of early 2026, Kashmir is indeed safe for tourists, especially if you stick to the popular spots and plan smart. I’ve dug into the latest updates, and while no place is 100% risk-free, the valley is welcoming visitors with open arms, stronger security, and a booming tourism scene. Millions flocked here in recent years without a hitch, and things are looking up after a rough patch in 2025. Let’s break it down with all the details you need to know. Click Here To Follow Our WhatsApp Channel

The Current Safety Situation in Kashmir

First off, the ground reality in 2026 is pretty stable, particularly in the main tourist hubs. After a tragic incident in Pahalgam’s Baisaran Valley in April 2025 that shook things up and slowed tourism for a bit, the Jammu and Kashmir government ramped up security big time. We’re talking more police patrols, CCTV in key areas, dedicated tourist helplines (like 8899941010 or 8899931010), and even joint operations with forces like the CRPF to keep things smooth. No major terror incidents have hit the core tourist zones in recent years, and places like Srinagar, Gulmarg, Pahalgam, and Sonamarg are fully operational and well-protected.

dal lake of srinagar — Beautiful scenic view of Dal Lake, Jammu and Kashmir, India

Tourism is exploding – over 2.36 crore (that’s 23.6 million) visitors hit the valley in recent times, including thousands of foreigners, and reports from travelers are overwhelmingly positive. Locals are super welcoming; tourism is their lifeline, so they go out of their way to make you feel at home. Even in winter, with New Year crowds packing hotels in Gulmarg and Pahalgam at 100% occupancy, security is on high alert along highways, borders, and hotspots to ensure everything stays peaceful.

That said, Kashmir’s history means it’s still a sensitive region. Sporadic violence can happen, mostly away from tourist areas, like along the Line of Control (LOC) with Pakistan. But for visitors, the focus is on safety: no travel restrictions for Indian citizens in main spots, and foreigners don’t need special permits for these either. If you’re an international traveler, just check your country’s advisories – more on that below.

Best Places to Visit in Kashmir

Kashmir isn’t just safe; it’s stunning. Here’s a rundown of the top spots that are must-sees, all in well-monitored tourist circuits. The best time to go? Spring (March-May) for tulips, summer (June-August) for mild weather, autumn (September-November) for golden hues, or winter (December-February) for snow adventures.

Srinagar: The Heart of the Valley

Start here – it’s the gateway and super safe for families or solo travelers. Cruise on Dal Lake in a colorful shikara boat, wander the Mughal Gardens like Nishat and Shalimar, or shop for pashmina shawls in the old city. The vibe is relaxed, with houseboats offering cozy stays. Pro tip: Visit in the evening for a sunset over the lake; it’s magical.

Gulmarg: Adventure Central

If you love snow, this is your spot. Known for the world’s highest gondola ride (up to 3,979 meters), it’s a ski paradise in winter and a meadow-filled hike haven in summer. Skiing, golfing, or just pony rides – it’s all here, and security is tight with patrols everywhere. It’s one of the safest adventure zones, drawing crowds year-round.

Pahalgam: Nature’s Retreat

Recovering strong after 2025, Pahalgam is back with its charm intact. Think pine forests, the gushing Lidder River, and valleys like Betaab and Aru – perfect for trekking, fishing, or picnics. It’s a bit more off-the-beaten-path but still secure with checkpoints and tourist police. Go for a day trip or stay in a cozy cottage; the fresh air will recharge you.

Sonamarg: The Golden Meadow

For raw beauty, head to Sonamarg. It’s all about glaciers like Thajiwas, rolling meadows, and horseback rides through pine-clad hills. Summer brings wildflowers, winter snow – and it’s well-patrolled, making it ideal for short hikes or photography. Don’t miss the drive from Srinagar; the views are epic.

Other gems include Doodhpathri for its milky streams and Yusmarg for quiet picnics, but stick to guided tours if venturing further.

Safety Tips for Your Trip

To make your visit smooth and worry-free:

Stick to Tourist Zones: Avoid border areas or remote spots near the LOC. Main routes like Srinagar-Gulmarg-Pahalgam are the safest.
Plan with Pros: Book through registered tour operators or the J&K Tourism Department. Use prepaid taxis or union cabs from the airport.
Stay Informed: Monitor local news, download apps like the J&K Tourist Police one, and register with your embassy if international. Carry ID at all times.
Health and Weather Prep: Winters can be harsh (pack layers), and altitudes high – acclimatize slowly. Get travel insurance covering medical evac.
Respect Local Customs: Dress modestly, especially in old Srinagar, and be polite – Kashmiris are hospitable, but sensitivity goes a long way.
Scam Watch: Beware of touts at airports or markets; negotiate prices upfront.
Solo or Family Travel: It’s fine – many women and families visit solo. Just travel during daylight and in groups if possible.

Wrapping It Up

So, yes, Kashmir is safe for a visit in 2026 if you play it smart. It’s not just about the scenery; it’s the warm people, rich culture, and that sense of peace amid the peaks. Whether you’re chasing snow in Gulmarg or chilling by Dal Lake, you’ll leave with memories for life. Just plan ahead, stay aware, and embrace the adventure. Safe travels – Kashmir’s waiting!

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Canadian Skier Quentin Injured in Gulmarg Fall, Moved to Srinagar Hospital

January 31, 2026 by NOK Desk

A foreign tourist has been hospitalised after a skiing accident in the popular resort of Gulmarg.

The skier, identified as 28-year-old Quentin from Canada, fell while skiing on the slopes. He sustained injuries to his back and lower abdomen. Click Here To Follow Our WhatsApp Channel

After initial care at a local health centre in Tangmarg, he was taken to the Bone and Joint Hospital in Barzulla, Srinagar. Following a preliminary examination, he has now been transferred to the SKIMS hospital in Soura for more specialised treatment and evaluation.

Hospital officials have stated that his condition is stable and he is being closely monitored.

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Gulmarg Ready for Winter Tourists as Timely Snowfall Boosts Tourism and Facilities: Tariq Hussain Naik

January 25, 2026 by NOK Desk

The Chief Executive Officer of the Gulmarg Development Authority (GDA), Tariq Hussain Naik, said on Saturday that the administration’s top priority is to provide smooth and reliable facilities for tourists after timely snowfall in Gulmarg.

Speaking to reporters in Gulmarg, Naik said modern technology and accurate weather forecasts helped the administration prepare well in advance for winter conditions. Click Here To Follow Our WhatsApp Channel

He said the snowfall arrived at the right time this season, helping restart winter activities under the “Winter Wonderland” programme. It has also increased tourist confidence and supported the area’s natural balance.

The CEO said Kashmir’s tourism strength lies in its natural beauty, and snowfall plays a vital role in keeping that charm alive. Tourist numbers have already started to rise, and efforts are being made to ensure visitors face no inconvenience.

Naik said restoring and maintaining road connectivity is the administration’s immediate focus. Snow clearance work is underway across the Gulmarg bowl. Departments including Mechanical, Roads and Buildings (R&B), Development Authorities and other agencies are working on the ground to keep main and internal roads open.

He added that drinking water supply is being closely monitored. He also acknowledged that a recent windstorm damaged electricity infrastructure, causing temporary power disruptions.

Naik said the Power Development Department is working round the clock, and electricity supply is expected to be restored soon so the destination remains fully functional.

He said several departments, including Mechanical, R&B, Power Development and Jal Shakti, carry major responsibility during the peak winter season. Special attention is being given to parking management to prevent traffic congestion.

Naik said GDA machinery will operate through the night to widen parking areas in Gulmarg. This will help accommodate vehicles coming from lower regions without causing traffic jams. The aim, he said, is to keep roads clear and ensure tourists can arrive and leave on time.

He added that the administration is working to make Gulmarg a more disciplined tourist destination by regulating services and improving overall management. He urged tourists to follow official advisories and use designated vehicles to avoid problems.

The CEO said the administration is hopeful about a strong tourism revival in the first month of 2026, which is expected to positively impact the local economy. He said Gulmarg is fully ready to welcome tourists from around the world.

“With more snowfall expected, Gulmarg’s slopes are ready for skiing, snowboarding and heli-skiing,” he said, adding that the destination is prepared for higher international tourist arrivals and that visitors can expect a memorable winter experience.

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Kashmir Welcomes New Year 2026 with Snowfall, Festivals and Renewed Tourism Hope at Major Resorts

January 1, 2026 by NOK Desk

Kashmir marked the end of 2025 and welcomed New Year 2026 with celebrations at major tourist destinations, including Gulmarg, Pahalgam and Sonamarg. As the clock struck midnight on Wednesday, tourists and local youth gathered at snow-covered spots amid fresh snowfall to welcome the New Year.Click Here To Follow Our WhatsApp Channel

Special programmes were organised in hotel halls and open areas across all three resorts. Music events featuring local, national and western performances were held, and large crowds were seen celebrating in their own ways.

According to KNS, Gulmarg witnessed a heavy rush of tourists. Visitors from different parts of India and abroad enjoyed the snowfall and winter views. Many tourists said seeing snowfall all around during New Year was a rare and memorable experience, while some shared that celebrating New Year in Gulmarg had been a long-time dream.

Tourists also praised the Gulmarg Gondola, calling it a unique ride offering wide views of snow-covered landscapes.

Meanwhile, the Winter Carnival was inaugurated in Gulmarg by Farooq Ahmad Shah along with senior Tourism Department officials. The carnival includes snow cricket, skiing, music programmes and displays of local art, highlighting Kashmir’s culture and winter traditions.

Tourism officials said tourism in Kashmir has started to recover after a short slowdown. The Director Tourism said infrastructure is being improved and new steps are being taken to ensure smooth travel for visitors. He added that focus is on safety, better services and sustainable tourism, and appealed to people across the country to visit Kashmir.

In south Kashmir’s Pahalgam, the Winter Festival has raised hopes for tourism revival. A clear increase in tourist numbers and local participation was seen during the New Year celebrations.

Pahalgam had faced serious economic challenges after the April 22, 2025 terror attack, which brought tourism to a halt and affected hotels, transport operators, tour guides, pony owners, artisans and shopkeepers. Officials said the Winter Festival 2025 aims to rebuild confidence and show that Pahalgam is a safe tourist destination.

Cultural programmes, Kashmiri music, handicraft exhibitions, traditional winter food and recreational activities helped revive business. Hotel bookings improved, transport demand increased and local products recorded better sales.

Tourism stakeholders said such events, if organised regularly, can gradually restore tourism. Experts noted that while festivals alone cannot fully revive tourism, they are an important first step when supported by long-term planning.

Pahalgam Development Authority CEO Mir Nasrullah Hilal said efforts are underway to promote tourism, and plans are in place to organise a Snow Festival to attract more visitors. He added that showcasing local culture increases tourist interest.

President of the Pony Owners Association, Abdul Waheed Wani, said pony owners lost their livelihoods for months after the Baisaran attack. He said tourist arrivals have increased after the Winter Festival, but restrictions on pony movement at some locations are affecting income. Around 1,200 registered pony owners depend on tourism in Pahalgam.

Tourists, however, said fear cannot stop their desire to visit Kashmir. A woman tourist celebrating New Year in Pahalgam said that worries disappear after reaching Kashmir, adding that the welcoming people, peaceful atmosphere and natural beauty make visitors want to stay longer.

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Sonamarg Kashmir’s New Winter Tourism Hub with Grand New Year Festival

January 1, 2026 by NOK Desk

Kashmir’s winter tourism has gained a fresh boost as Sonamarg, located in Ganderbal, successfully hosted a grand New Year’s Eve festival, turning the region into a vibrant winter destination.

For many years, Sonamarg used to remain closed during winter because of heavy snowfall, avalanches, lack of road connectivity, and limited basic facilities. The road from Gagangeer to Sonamarg often became unsafe, forcing authorities to shut the area for months.Click Here To Follow Our WhatsApp Channel

However, the situation has changed in recent years after the inauguration of the Sonamarg tunnel by Prime Minister Narendra Modi. Since then, authorities have worked to keep Sonamarg open for a longer winter period by improving infrastructure, including regular electricity and water supply.

People celebrating summer vacation

Ahead of the New Year, several meetings were held with the district administration, Sonamarg Development Authority, and local stakeholders such as hoteliers and traders to review preparations for winter activities and celebrations.

On Wednesday, the Tourism Department, Sonamarg Development Authority, and Ganderbal district administration, with support from local hoteliers and other stakeholders, organised the New Year celebration. A large number of tourists and locals gathered to enjoy music and cultural programmes.

Surrounded by snow-covered peaks and facing sub-zero temperatures, Sonamarg bid farewell to 2025 and welcomed 2026 with great enthusiasm. Visitors and locals praised the administration for effective promotion and publicity, which has helped Sonamarg grow as a winter retreat.

A massive rush of tourists was seen on New Year’s Eve. Acting on the directions of SSP Ganderbal Khalil Ahmad Poswal, police at Gund, along with CRPF and Traffic Police under SHO Rayees Ahmad, carried out strict vehicle checking at the Sonamarg tunnel entrance and managed traffic smoothly to ensure safe movement.

Local residents, hoteliers, and people linked with tourism expressed happiness and gratitude to the administration for keeping Sonamarg open during winter and organising the festival, saying it would greatly promote winter tourism.

Fresh snowfall has proved to be a turning point for Kashmir’s tourism revival. Sonamarg has turned into a winter wonderland, attracting huge crowds for New Year celebrations. Hotels reported almost full occupancy, with many completely booked.

Long queues of tourist vehicles stretched for kilometres, while tea stalls and food outlets remained crowded. Visitors were seen enjoying the scenic beauty and snow activities.

Many tourists who had arrived hoping to see snowfall were delighted to experience live snowfall. Anjali, a tourist from Gujarat, said, “I am here, and it’s snowing. My dream has come true. I planned to spend New Year here just to see snowfall, and it finally happened.”

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Seven-Day Winter Carnival Planned in Gulmarg to Boost Kashmir Tourism

December 29, 2025 by NOK Desk

In an effort to attract more tourists during the winter season, Director Tourism Kashmir Peerzada Qamar Sajad on Monday said that the Department of Tourism is organising a seven-day winter carnival in Gulmarg.

Speaking to Kashmir News Service (KNS), he said that a fresh spell of snowfall has led to a noticeable rise in tourist arrivals across the Valley. He added that several winter sports and recreational activities have already started at major tourist destinations.Click Here To Follow Our WhatsApp Channel

“To further strengthen our efforts and promote winter tourism, we are organising a seven-day winter carnival in Gulmarg,” he said. He added that the event is aimed at presenting Kashmir as a lively and attractive winter destination for tourists from across the country.

‘Jashn-e-Vandi’ to Celebrate Snowfall

Highlighting another important initiative, Peerzada said the department is also planning a special event called ‘Jashn-e-Vandi’. The event will celebrate the recent snowfall and the growing positive trend in tourism.

He said the programme will bring together tourists and tourism stakeholders, while showcasing the natural beauty of Dal Lake and nearby Mughal gardens. “The idea is to share a message of peace, beauty, and togetherness through Kashmir’s winter charm,” he added.

Invitation to Tourists

Appealing to people from across India, the Director Tourism encouraged them to visit the Valley during winter. “My message to everyone is to come to Kashmir, enjoy its calm atmosphere, stunning landscapes, and warm hospitality,” he said.

He expressed hope that these events will further strengthen Kashmir’s position as one of India’s top winter tourism destinations.

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Why Kashmir Is a Dream Destination for American Tourists ?

December 28, 2025 by NOK Desk

Kashmir is one of the most beautiful regions in South Asia. It is often called Paradise on Earth, and once you visit, you will understand why. Surrounded by the Himalayas, Kashmir offers snow-covered mountains, green valleys, clear rivers, peaceful lakes, and warm-hearted people.

For American tourists looking for natural beauty, culture, adventure, and calm, Kashmir is a perfect choice. It is not crowded like many global tourist spots and gives a real, authentic travel experience.Click Here To Follow Our WhatsApp Channel

Natural Beauty You Will Never Forget

Kashmir’s landscapes feel like a painting. The famous Dal Lake with its wooden houseboats and shikara rides is a peaceful escape from busy city life. Morning views, quiet water, and the sound of birds create a feeling of pure relaxation.

The Mughal Gardens, built centuries ago, show the region’s rich history and love for nature. Every season has its own charm:

Spring: Flowers bloom everywhere
Summer: Green valleys and pleasant weather
Autumn: Golden leaves and apple orchards
Winter: Snow, skiing, and magical views

pahalgam — Pahalgam Mini Market/Image Source kashmirhills.com

Adventure and Outdoor Activities

If you love adventure, Kashmir will not disappoint. Gulmarg is one of Asia’s top skiing destinations and has the world’s highest cable car rides.

Pahalgam and Sonamarg are perfect for trekking, river walks, camping, and photography. These places are calm, safe, and ideal for travellers who enjoy nature.

Culture, Food, and Warm Hospitality

Kashmiris are known for their hospitality. Guests are treated with respect and kindness. Many locals speak basic English and are always ready to help tourists.

Food is a big attraction. Traditional Wazwan dishes are rich and flavourful. Kahwa (local tea with saffron and almonds) is perfect for cold evenings. Handicrafts like pashmina shawls, carpets, and papier-mâché items are world-famous and make great souvenirs.

Important Travel Information for American Tourists

Visa and Entry

American citizens need an Indian tourist visa
E-visa is available and easy to apply online
Passport should be valid for at least 6 months

Best Time to Visit

April to October for sightseeing and nature
December to February for snow and winter sports

Safety and Security

Tourist areas are well-protected
Follow local travel advisories
Avoid restricted zones and always carry ID

Currency and Payments

Indian Rupee (INR) is used
Cash is useful in remote areas
Credit/debit cards work in hotels and major shops

Health and Clothing

Carry basic medicines
Dress modestly and comfortably
Warm clothes are essential, even in summer evenings

Connectivity and Accommodation

Srinagar has an airport with regular flights from major Indian cities. Internet and mobile services are available, though speeds may vary.

Accommodation options include:

Luxury hotels
Traditional houseboats
Budget guesthouses
Family-run homestays

All offer comfort, cleanliness, and a personal touch.

Why Americans Will Love Kashmir

Kashmir offers something rare today: peace, beauty, authenticity, and deep human connection. It is not just a holiday destination; it is an experience that stays in your heart.

If you are an American traveller looking for a unique journey, away from crowded tourist trails, Kashmir welcomes you with open arms, stunning views, and unforgettable memories.

Once you visit Kashmir, you don’t just travel — you feel alive.

Famous Tourist Places in Kashmir

Top Famous Tourist Places in Kashmir

Srinagar

The heart of Kashmir and its summer capital.
Famous for:

Dal Lake & Nigeen Lake
Houseboats and Shikara rides
Mughal Gardens (Shalimar, Nishat, Chashme Shahi)
Old city culture and local markets

Best for: First-time visitors, culture, lakes, photography

⛷️ Gulmarg

One of Asia’s best hill stations.
Famous for:

Skiing and snowboarding
World’s highest cable car (Gondola)
Snow in winter, green meadows in summer

Best for: Adventure lovers, snow tourists, honeymooners

🌲 Pahalgam

A peaceful valley surrounded by forests and rivers.
Famous for:

Lidder River
Betaab Valley
Aru Valley
Base camp of Amarnath Yatra

Best for: Nature lovers, families, trekking

🏔️ Sonamarg

Means “Meadow of Gold”.
Famous for:

Glaciers and snowfields
Thajiwas Glacier
Gateway to Ladakh

Best for: Short trips, snow views, photography

🌸 Gardens, Lakes & Heritage Places

🌼 Mughal Gardens (Srinagar)

Shalimar Bagh
Nishat Bagh
Chashme Shahi

Perfect examples of Persian-style gardens with mountain views.

🚣 Dal Lake

Shikara rides
Floating markets
Luxury houseboats

Most photographed place in Kashmir.

🕌 Hazratbal Shrine

A respected religious place near Dal Lake, known for calm surroundings and spiritual peace.

🏞️ Offbeat & Less-Crowded Destinations

🌿 Yusmarg

Quiet meadows, pine forests, perfect for peace seekers.

🌾 Doodhpathri

Green valley with flowing streams, ideal for day trips.

🏕️ Aru Valley

Small village near Pahalgam, great for camping and trekking.

🌄 Bangus Valley

Remote and untouched, perfect for travellers who love pure nature.

❄️ Winter & Snow Destinations

⛄ Gurez Valley

Snow-covered in winter
Traditional culture
Kishanganga River

🏔️ Verinag

Source of River Jhelum, beautiful gardens and crystal-clear water.

🛍️ Local Experiences Tourists Love

Kashmiri handicrafts (Pashmina, carpets)
Local food like Wazwan & Kahwa
Apple orchards and saffron fields
Village walks and homestays

✨ Why Kashmir Is Special for Tourists

Kashmir offers:

Natural beauty
Four-season tourism
Rich culture
Warm hospitality
Safe and peaceful tourist zones

Whether you love nature, snow, culture, adventure, or peace, Kashmir has something for everyone.

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Omar Abdullah Says Snowfall Crucial for Boosting Kashmir Tourism This Winter

November 29, 2025 by NOK Desk

Asserting that the snowfall will remain the biggest factor driving tourist footfall in the Valley, the Chief Minister Omar Abdullah on Saturday said the year has posed challenges for the tourism sector.

Talking to reporters here, the Chief Minister Omar Abdullah, as per the news agency—Kashmir News Observer (KNO), said that wherever there are business-to-business engagements, the tourism industry stands to gain, but “promotion and marketing remain the biggest contributors to the growth of the sector.”

He also said that 2025 has not been an easy year for the region’s tourism industry. “Be it Pahalgam, Delhi, or Nowgam, this year has tested us. November has been dry so far and we are now pinning hopes on good snowfall in December,” the CM said.

CM Omar added that tourists continue to visit Pahalgam and other destinations across the Valley, but a fresh spell of snow would significantly enhance the winter season’s prospects.

The CM further said, snowfall is key to boost Kashmir’s tourism this season and they are hopeful this year Christmas and New Year will be hopefully better—(KNO)

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Early Snowfall in Sonamarg Rekindles Hopes for Revival of Winter Tourism in Kashmir

October 7, 2025 by NOK Desk

The fresh snowfall at the picturesque tourist resort of Sonamarg has rekindled hopes among tourism stakeholders for a revival of winter tourism in the Valley.

The fresh spell of snow covered the upper reaches of Sonamarg and adjoining areas, bringing cheer to both locals and visitors.Click Here To Follow Our WhatsApp Channel

According to tourism players, the early snowfall is expected to attract more tourists in the coming weeks.

Riyaz Ahmad, a local tourism associate, expressed optimism and told the news agency—Kashmir News Observer (KNO), “This is October’s first snowfall, and we are very excited about it. It’s a positive sign for the tourism sector, which has been slow in recent months. We hope this early snowfall will bring back tourists and get the season back on track.”

The Meteorological Department had earlier predicted light to moderate snowfall in the higher reaches of Kashmir, with rain expected in the plains. The department also predicted more spells of precipitation in the coming days.

Tour operators in Sonamarg said inquiries have already started pouring in following the snowfall. “We have begun receiving calls from tourists eager to visit Sonamarg after seeing snow pictures online. It’s a great start to the season,” said Bilal Ahmad, a travel operator based in Ganderbal.

Local residents, too, are welcoming the snow. Gh Hassan, a pony owner from Sonamarg, said, “For us, snow means work. When tourists come to see the snow, our livelihood improves. We are hopeful this year will be better.”

Echoing similar sentiments, Naseema Begum, who runs a small tea stall near the main market, said, “In winter, tourists love to have kehwa after enjoying the snow. This snowfall has given us new hope after a dull summer.”

Locals believe the snowfall will benefit everyone dependent on tourism — from hoteliers and ponywalas to shopkeepers. “When snow falls early, it brings life back to this place. We hope this winter brings good business for everyone,” said Shah Adil, a local shopkeeper—(KNO)

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