In a significant step towards bolstering the tourism sector in Jammu & Kashmir, the Small Industries Development Bank of India (SIDBI) and the Department of Tourism have jointly launched a Capacity Development Training Programme. This initiative is designed to elevate the skills and effectiveness of 120 front-line tourism stakeholders, including Tourist Police Officers, Tourist Guides, Pony Wallas, ATV Drivers, and Ski Porters.
The comprehensive programme, conducted by Wyath Services Private Limited, focuses on key areas essential for improving tourist experiences and ensuring their safety. It includes training in Soft Skills, Basic Life Support (BLS), and Environmental Sustainability. The sessions are being held concurrently at major tourist destinations such as Pahalgam, Sonmarg, Gulmarg, and Srinagar, aiming to cover the diverse needs of the region’s tourism workforce.
The programme was inaugurated by S.D. Chowdhury, SSP Tourism Enforcement J&K, alongside Malik Waseem Ahmad, Deputy Director Tourism – Recreation, Deeba Khalid, Deputy Director Tourism – Publicity, SIDBI representatives, and officials from Wyath Services Private Limited. This launch marks a significant milestone in the effort to enhance the overall quality and safety of tourism services in the region.
The training modules are designed to address various facets of front-line service provision. Soft Skills training aims to improve communication, problem-solving, and customer service abilities, ensuring that stakeholders can provide exceptional interactions with tourists. Basic Life Support (BLS) training is intended to equip participants with the skills necessary to respond effectively to medical emergencies, thereby enhancing visitor safety. Additionally, the focus on Environmental Sustainability is set to promote practices that protect the natural beauty of Jammu & Kashmir while supporting sustainable tourism.
S.D. Chowdhury, in his inaugural address, highlighted the importance of the BLS training component, stating, “Our emphasis on Basic Life Support will significantly enhance our ability to respond to emergencies, ensuring the well-being of tourists.”
Malik Waseem Ahmad further commented on the programme’s impact, saying, “This initiative represents a crucial step towards enriching the tourism experience in Jammu & Kashmir. By equipping every front-line stakeholder with the necessary skills, we aim to ensure exceptional service and the safety and satisfaction of our visitors.”
A representative from SIDBI expressed their commitment to the tourism sector’s growth, noting, “The Capacity Development Training Programme reflects our dedication to supporting the tourism industry. By investing in the skills of our front-line staff, we are laying the foundation for a more resilient and sustainable tourism sector.”
Saleem Lone, Director of Wyath Services Private Limited, expressed pride in collaborating on this initiative, stating, “Our involvement in this programme aligns perfectly with our mission to enhance service standards and promote environmental stewardship. This training will not only uplift service delivery but also empower stakeholders to positively impact the region’s tourism ecosystem.”
This Capacity Development Training Programme is a pivotal move towards enhancing the overall quality and safety of tourism in Jammu & Kashmir, promising to make a lasting impact on the region’s tourism industry.
