Sheikh Ashiq Ahmad, COA CEPC INDIA, raised a significant concern on Sunday about the increasing prevalence of counterfeit handicrafts being sold as genuine artisanal products. He emphasized that these fake items not only deceive consumers but also undermine the hard work and cultural heritage of genuine artisans who infuse their skill, creativity, and tradition into every piece they make.
“Authentic handicrafts are more than mere objects; they are a testament to our rich cultural history and the dedication of artisans who have refined their craft over generations. The sale of counterfeit handicrafts jeopardizes the livelihoods of these artisans and devalues their work,” Sheikh Ashiq stated.
He urged both sellers and buyers to be vigilant, ensuring that the handicrafts they trade or purchase are authentic. “Supporting genuine artisans helps preserve our cultural heritage and supports the communities that depend on these crafts for their sustenance,” he added.
Sheikh Ashiq reaffirmed the organization’s dedication to safeguarding cultural assets and announced initiatives to raise awareness about this issue. He called on the public to report any suspicious or counterfeit items and assured that the organization will collaborate with authorities to address the production and distribution of fake handicrafts.
“Let us unite in preserving the authenticity and value of our cultural heritage,” Sheikh Ashiq concluded.
