The Tourism Department of Jammu and Kashmir is diligently crafting a revitalized strategy aimed at catapulting the region into a globally renowned tourist hotspot. In a recent meeting convened by Chief Secretary Atal Dulloo to discuss this ambitious plan, various innovative measures were put forth by the department to position J&K as the premier tourist destination in the country.
Commissioner Secretary of Tourism, Yasha Mudgal, provided insights into the multifaceted approach being developed, focusing on enhancing tourist inflow and elevating J&K to the forefront of the nation’s tourism landscape.
The Department is actively exploring progressive concepts to significantly boost visitor numbers to our scenic locales and establish J&K as a tourism hub nationwide. One key aspect involves undertaking projects through Public-Private Partnership (PPP) mode across both divisions to attract more tourists and introduce a diverse range of activities.
Additionally, the Department plans to host a three-day conference, inviting eminent experts from various fields such as Administration, Hospitality, Tourism Academia, Eco-Tourism, IT, Travel Trade Associations, Film, and Industrial sectors. Collaborative efforts with private entities, such as organizing Grand F4 Car shows, are also on the agenda to showcase the breathtaking beauty of J&K.
To further amplify its promotional efforts, the Department aims to produce a distinctive brand advertisement film and song highlighting J&K as a premier tourist destination in India, with a reputable brand ambassador championing its cause globally. Trade travel engagements, including Fam tours for key stakeholders in nature, adventure, and pilgrimage tourism, are slated to bolster awareness and engagement.
Revamping the department’s website to ensure comprehensive and informative content for all stakeholders is another priority. Collaboration with major national players like the Adventure Tour Operators Association of India (ATOAOI) will spotlight J&K’s adventure tourism assets on a global scale, fostering economic growth and rural employment while positioning the region as a world-class adventure tourism destination.